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What does a simple, profitable paid ads funnel actually look like — end to end?
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How do I design a freebie that naturally leads into a tripwire people want to buy?
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What makes a bump offer worth adding (and when does it actually increase AOV)?
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How do upsells work when your core program costs thousands... without feeling salesy or spammy?
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How do I price and structure offers so ads are at least break-even (or profitable) from day one?
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What do I tweak when ads start to “break”, without burning the whole funnel down?














