You’ve got a dream smoldering inside you, but the road to entrepreneurship feels like navigating a minefield of shoulds and hustle. And the “have to do” list? It’s longer than a CVS receipt!
Money fears? ✅
Time anxiety? ✅
Tech nightmares? ✅
Awkward DMs? ✅
Relentless reels and posting? ✅
Shiny objects getting you nowhere? ✅
Expensive programs full of empty promises? ✅
OMG it’s exhausting!
Is this business ever going to make actual money?
You're not just launching a business—you're launching YOU.
Here’s what happens inside the Launch Lab:
Launch Your Soul-Aligned Business:
Launch Your SEO-Optimized Website:
Launch Your Irresistible Offer:
Make Your First $10k:
All for just $9 a month (you've probably spent more on a "venti-something" that lasted you 20 minutes. You’ll have these skills for LIFE!).
WAIT...ISN’T BLOGGING DEAD?
1) All websites are blogs...
2) And all businesses need one!
"But I don't know where to start."
Five years ago, I didn’t know where to start either.
I was overwhelmed by the sea of voices screaming at me on the internet, I was intimidated by the tech and unsure of what to do first, and don’t even get me started on privacy policies and LLCs and SEO.
The good news is—I figured it out.
And in those eight years, I went from not even having a clear idea of what I wanted to create (despite a deep knowing that I was meant for more and had a powerful message to share with the world) to making over $2.3 million from my online business.
You can do this, too!
And I’m going to show you EXACTLY how to do it, step-by-step, click-by-click with my proven roadmap. No confusion. No ambiguity. Complete hand-holding. Let’s do this!
Launch Lab is a complete beginner’s roadmap to lay the foundations for your business from DAY ONE. This membership is intentionally designed to put you on the fast track to learn, step-by-step, how to go from idea to income using my framework that will save you boatloads of time and frustration.
You’ll learn how to figure out your niche, overcome imposter syndrome, launch your first paid offer and sign your first clients, buy your domain name, navigate all the tech and get your website up and running quickly, without overwhelm.
So you can hit publish on your very first offer and be on your way to financial freedom in a matter of days (even hours) as I break this online business thing down piece by piece, in a way you can actually understand (no confusing tech lingo!)
Look, I know it can be confusing, overwhelming, and intimidating when you’re committing to doing something new and feel like you have so much to learn.
It’s easy to get discouraged and feel like giving up…
but NOT YOU, right?!
If you’re here, I’m guessing you’re heart-centered, driven and filled with big dreams of what you want your life, business, and the world to look like. If you won’t put yourself first, who will?
My passion is helping women like you break through all your fears, limiting beliefs, and self-doubts, replacing that BS with the tools and no-fluff coaching you need to reclaim your joy, power, and freedom without sacrificing your health, self-care, relationships and family, sanity and spirituality.
This was the roadmap that I was needing!
"I have been playing with the idea of being an [entrepreneur] for more than a decade. But it was never the right time or I didn't feel like I had anything to add to the conversation in my area of expertise or I didn't feel like I had expertise. But this program has given me direction, an action plan and the encouragement to add this new business to my portfolio and have a clear path forward. It accelerates the starting up on Wordpress. I have toyed with other platforms as WordPress scared me. This was the roadmap that I was needing!"
I am making actual progress towards my goal.
"I’ve dreamed of starting a business for years, but that’s all it’s ever been, a dream. I never knew what steps to take and how to take them to start a successful one, so I just didn’t. With this program, I am making actual progress towards my goal. I’ve used the training and the extras to get myself on track to make my dream a reality and it feels incredible to actually be working on my biz."
WHAT’S IN IT FOR YOU?
"But, tech terrifies me!"
If the thought of dealing with tech is scarier than election night without 🍷🍺🥃🍸, this section is for you!
But the wrong setup for your website could mean you’ll be paddling upstream in your online business forever.
That’s why it’s SO IMPORTANT to start your biz on the right foot, and why I added dozens of “first do this, then do that” tech video trainings and tutorials to my program.
And when you have someone like me, someone who's done this MANY times before, holding your hand—you can skip the learning curve.
So Who Is This Business Coach Promising You BIG Results?
I’m a wife to Matt, a mama to Jackson (5) and Gemma (3.5), and head zookeeper to our kitties, Scout and Boo (yes, like the book!).
I’m an entrepreneur, a blogger, a twice-published cookbook author, a journalist with articles in over 125 magazines and newspapers, and the CEO of my company.
Recently, I was thinking about the exact moment I hit "publish" on my very first blog post at Root + Revel (which I sold in 2021 for multiple six-figures!), in 2015.
So many feelings…
Analysis Paralysis. OMG, this website has to be perfect before I launch and I’m so overwhelmed by this chaotic to-do list I don’t even know where to start...so I won’t.
Insecurity. Who do I think I am? Why would anyone care what I have to say? What if nobody reads it?
Anticipation. OK, it’s out there. What if this thing actually works?
The next five years were a rollercoaster of mistakes, triumphs, burnout and eventual peace, as my blog took me to where I am today: earning multiple-six-figures from my online business and impacting hundreds of women without sacrificing my health, sanity or a single precious moment with my family.
After A LOT of trial and error over the last 8 years,
I developed a system to turn my passion for empowering women into an insanely profitable business.
And it actually worked! I’ve since made over $2.3 million!
Not only has my biz been wildly successful revenue-wise, but I’m finally working with the clients I chose (instead of chase!), I’m helping others to live happier, healthier and more fulfilling lives, and I’m doing it all ON MY OWN TERMS.
✔️ Precious time with my family every single day during whatever hours I please because I'm the boss and I set my own schedule
✔️ Create your own flexible schedule that works for YOU and your loved ones
✔️Payments toward the mortgage on my dream modern farmhouse
✔️ Daily nature walks in the middle of the day or the ability to meet a friend for lunch without asking anybody else's permission
✔️ Organic groceries and important self-care like massages, therapy, chiropractic, acupuncture and more (which I now have the time for!)
✔️ As many staycations as I want because PTO doesn’t exist and I can earn passive income even when I'm not working
✔️ TWO 4-month maternity leaves where I earned over $195,000 while snuggling my new babies
✔️ The ability to simply work from the couch in my jammies, whether it's quarantine or just a regular day because I AM IN CONTROL!
The Launch Lab is a self-paced membership that will teach you everything you need to know to start your business from scratch and lay the right foundations from day one.
For just $9/month (cancel anytime), you’ll get immediate access to 3 core modules and 20+ lessons and 1 Q+A coaching call every month.
Here’s a look at the full curriculum — and the special bonus content that comes with it!
DON'T JUST TAKE MY WORD FOR IT!
The Launch Lab is designed to be self-paced as part of a $9/month membership. You can dive in and start whenever you like, and because it's a membership, you can cancel anytime. Plus, as long as you're a member, you'll have access to all course materials, including any future updates. 🌟
Absolutely! We have a diverse group of students from around the entire world. While the examples in our course may use US companies or brands, the strategies taught inside of LL work no matter where you're at.
You get immediate access to 3 core modules, 20+ lessons, monthly Q+A coaching calls, and private student community. PLUS-over $2,100 in bonuses!
The course is a mix of video lessons, worksheets, and actionable exercises. Plus, there are Q&A sessions and a community forum to get all your burning questions answered.
While we don't offer refunds, the Launch Lab comes with a no-strings-attached, cancel-anytime policy. If you find that the program isn't vibing with you, you can cancel your membership at any time. No hard feelings!
The Launch Lab is intended for beginners or people still in the process of starting their businesses. However, if you set your website/blog up anywhere outside of WordPress (like Squarespace or Wix), you need this program to change that and set it up correctly! If you already have a website/blog set up on WordPress, but you haven’t made any money yet, the Launch Lab is for you. If you’ve already got a few clients under your belt and are looking to grow and scale your business without social media, the Mindful Business Academy is a better fit for you.
No, though we are laying the foundation for SEO and free content to drive organic traffic to your website. But that could include blogging, podcasting, vlogging (Youtube) and more. What it does not include is the need to be on social media (hallelujah!)
If you don't see your question here, please send me an email at email@example.com, and I will answer any question, big or small, that you may have! Better yet–send your question to us using VideoAsk and we’ll get back to you with a personalized video answer. Click the widget at the bottom right corner of this page and share your burning questions with us!
"OMG, Kate. What if it doesn’t work? What will everyone think?"
"I’m not good enough. There are already better people doing what I want do.
People will find out I’m a fraud. No one will take me seriously."
Yup, it’s our spiteful frenemy, Imposter Syndrome. I get it, I’ve been there too. Secret’s out: LITERALLY EVERYONE DEALS WITH SELF-DOUBT AND FEAR!
Here’s another secret: Don’t wait to show up until you’re confident. Show up and you’ll become confident. Confidence is a muscle that needs practice. Flex yours!
I know that you're capable and worthy of success, no matter what your brain is trying to trick you into thinking!
There are so many amazing things waiting for you on the other side of these fears.
So let’s try a reframe.
Try these questions instead:
✔️ What impact could I have if I launched my blog?
✔️ What's the worst case scenario if I fail? How likely is that?
✔️ Can I MAKE time for myself, my dreams and my blog?
✔️ Can I afford to stay stuck any longer? What is doing nothing costing me?
✔️ What is my 10% edge?
✔️ How do I unfairly compare myself to others?
✔️ What if it DOES work?
How good could it get if I went for it AND it worked out?
The reward is SO MUCH GREATER than the risk here, friend.
And guess what?
ACTION STOPS FEAR.
If you never start, you’ll never get the results you’re dreaming of.
Nothing changes if nothing changes.
Would you rather risk nothing and stay stuck exactly where you are, or take a chance, bet on yourself and turn your dreams into a reality?
Is the pain of change better or worse than the pain of staying the same?
Ready for a change?
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