Get it Done Week Tripwires

Make money while you grow your email list

Make money while you grow your email list.

Who: 👋 Me (hi, I'm Kate!) and You. Yes, you with the million ideas, but not enough hours in the day. Let’s get a tripwire funnel running in your business so you can start making sales without even trying.

All you need is a website and lead magnet to get started.

What: Imagine waking up to sales notifications for a product you forgot you even had. Or picture raking in a cool $2k passively over a few months from a bump offer you set up on a lazy afternoon.

That’s the power of a finely tuned tripwire that can be set up in a matter of hours.

Wait! What’s a tripwire?

It's a limited time discount for an offer that's presented to new subscribers immediately after they sign up through your lead magnet—they get an irresistible bargain and you get unexpected income.

Although you’ll learn, it’s not that unexpected because tripwires really work! They take regular traffic to your website and turn those casual browsers into loyal buyers, without the constant hustle.

Tripwires are a truly warm welcome that pays dividends, especially when you include bump offers and 1-click upsells at checkout.

YES TO MORE SALES! SIGN ME UP.

Setting up a tripwire isn’t rocket science; but, like most things in online business, the tech can get overwhelming fast.

Where should you put tripwires? Only on lead magnets?
What’s the right discount?
How much is too much when asking for that extra sale?

What are average conversion rates? How do I know if this is working?
Should your upsell be related or totally different from your lead magnet?
How do you create offers that feel like no-brainers to your customers?
How do you make the upsell 1-click so they don’t have to enter their credit card info again?
And how the heck do you integrate all the tech?

DON'T WORRY, WE GOT YOU!

At the end of this Get it Done Week, you’ll have:

✅ A slick, seamlessly integrated tripwire that turns interest into instant income.
✅ An irresistible bump offer that almost everyone clicks ‘yes’ on.
✅ Upsells that increase average order value without scaring your customers away.

a.k.a. You’ll be ready to turn new leads into customers instantly, covering the cost of lead gen + increasing revenue on auto-pilot, no launching required.

Plus, as part of this Get it Done Week, you’ll also get:

🎁 FREE access to our Funnel Flow workshop ($222 value)
📚 FREE fillable workbooks and spreadsheet trackers to map your funnel, nail your tech setup and track conversions.
✂️ Customizable Tripwire Funnel Templates ($299 value); if you use Kartra, you can import these directly into your account with a click!

📲 2 Live Implementation Calls During the Challenge Week
- Kickoff Call with Live Training + Tech Demo: July 16th at 1 PM EST
- Live Q+A with Guest Speaker (and tripwire expert) Sage Grayson: July 18th at 1 PM EST
🫶🏼 Access to a private Slack channel community
💸 That’s a $1,111 value for just $44! Plus, if you “get it done”, you essentially make this GIDW free—thanks to the $100 KK bucks incentive (see below).

When: 📅 Monday, July 15th – Monday, July 22n

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And on Sunday, July 23rd, I will be emailing my full list (6k+) to promote your high-converting tripwire funnels, if you get them launched by the end of the week! (just a little extra motivation/accountability for you 🤗)

Where:

🖥️ The courses and workbooks are hosted in Kartra, you’ll get lifetime access and it’s self-paced.
👥 Popup Slack channel for questions, support, celebrations, + community
❓Live Q&A Sessions on Zoom during the Get It Done Week to get my direct feedback on your funnel setup as you get ready to launch it.

JOIN NOW FOR JUST $44

THIS IS FOR ME! COUNT ME IN.

Why?

That answer is two-fold:

Why are we hosting this? Because let’s face it— the world isn’t short on courses that talk a big game but leave you hanging when it’s time to jump into the fray. You end up with a head full of knowledge and a to-do list that’s longer than a CVS receipt, but without the slightest clue on where to start. 🤷‍♀️

We're flipping the script with this action-packed, no-excuses, motivational rocketship aimed directly at the heart of procrastination and inaction.

I get it, truly. My digital shelf is brimming with courses that sparked joy once but now just gather virtual dust. That stops now. “Get It Done Week” is about transforming your brilliant plans for your funnel from “someday” to “TODAY”.

Why should you join us? Well for one, to get it done! I know you've been planning to add passive revenue streams to your biz forever, but something always gets in the way. No more delays!.

But if finally getting it done isn’t enough incentive, we’re excited to sweeten the pot:

🏆Featured Email Promotion: Anyone who completes the challenge will be featured in our email list of 6k active leads (we have a 60% open rate!).

🏆$100 KK bucks to spend in our shop, essentially making this week not just free, but like you’re getting paid to participate!

🏆Kartra will pick one lucky winner “Get It Doner” to gift 3 free months of Kartra ($297 value minimum).

[Before GIDW], I kept getting stuck on the best way, but the trainings and workbooks were very helpful in breaking down the process and providing much-needed structure that breaks down the process in a way that clicks for my brain! After making more progress in a week than I had in months, I knew I wanted to stay apart of this community and continuing rebuilding my business sustainably. Huge shoutout to Kate and Rachel for a kick-ass week! Can't wait for the next one!

Jessica Nori Johnson

GIDW is the perfect container to get one specific thing done and it works! There is just enough personal guidance, tons of feedback and interaction in the Slack community, and you end with that 'thing' crossed off your list! Love it! This was great for me. Having a deadline, one thing to focus on, and exposure to your list was just what I needed. Super welcoming and supportive group too!

Erin Davis

I loved GIDW because it was focused on a bite-sized task which I've been trying to do forever, and kept getting stuck with one aspect or another of it (tech, content, etc.). This forced me to just do it, and have external incentives (community, guidance, prizes, and list promotion) to overcome my internal blocks and excuses for procrastination. Sometimes I need external motivation to light a fire under my bum to overcome procrastination and simplify what feel like massive, overwhelming tasks. And it worked!!! Yay!

Alyssa Meis

This challenge week was informative, fun, and actionable! I appreciate your education, coaching, and feedback to take action and get it done. It's fun to be in a group of action takers! I can't wait for the next Get It Done Week!

Melissa

What an incredible journey! The energy, guidance, camaraderie, accountability, and feedback have been invaluable! It was a lot of hard work, but knowing it was just one week kept me going.

And, as someone who is coming back to my business after being away, {this get it done week} had me thinking about who even am I as a person. I got more out of this than just [strategy]. I connected to myself as a person again! I feel like a legitimate business owner again (which is a feeling I'd lost). I'm so happy to have done something that has the potential to make a significant difference in my community and business. Thank you!

Stacy Kalisz

I really loved having Kate & Rachel's eyes on my [work]. Your insights were invaluable. I would love to join another GIDW with you because I feel like it not only will get me to get stuff done, but will help me make things BETTER! That personal attention really helped. And they're just super fun!

Nicole Devlin

I loved the challenge to focus on one piece of my business, the chance to be featured, the questions asked when I put my thoughts on slack, and how that really helped me rethink and then reaffirm where I am and going. And hearing from others as a solopreneur, the community pieces are so good. As an introvert, this sometimes surprises me. This challenge was very interactive and even in a busy week it was so great!

Heather Burtsch

I'm glad I joined this challenge and really appreciate all the feedback and makeover suggestions. Kate and Rachel really helped me get more clear.

Lisa Rulapaugh

GIDW with Kate & Rachel is one of the best investments I've made! It's like I've got a whole team to actually (and finally) [get my work done]. 😆 I really appreciate your support and guidance!!
I thought this whole thing was really fun and incredibly rewarding. I couldn't have achieved my goals without the invaluable feedback, input, and expert eyes of the SWS team and our supportive community. It felt like a collective effort! Can't wait for the upcoming ones to come!

Jayce Marie Dayap

I LOVED this GIDW!! It was soooo helpful and pushed me forward. I didn't feel too alone being a solopreneur. Rachel and Kate are the BEST! It's always nice to work towards a “prize”. I needed a push and working towards something tangible helps. In the end, whether I win something or not, it was something I needed to get it done and move forward. Having the support of this community and both of you has been life-changing for me. 😍

Julie DeAngelis

I loved this week! It really gave me the boost of energy, motivation, and accountability I needed to finally launch my quiz. The group was extremely supportive as well and I loved being a part of it.

Lindsay Thomas Miley

Loved the actionability behind this challenge, it really pushed me to do something that I’ve been struggling to fit into my tasks.

Fernanda Adams

How: Checkout Here →

it’s only $44 to get it done!

💌PS. Want to share about this Get It Done Week with your friends and/or audience? I offer 50% affiliate commission for any sales via your affiliate link (including order bumps and upsells!). Here’s the link to sign up as an affiliate >>

*This challenge is sponsored by Kartra. All thoughts and opinions are my own. You don't have to use Kartra to benefit from this Get it Done Week, it's just our preferred tool (and you’ll get a 30-day free trial plus 40% off your first payment (including annual plans) when you use our affiliate link). But these strategies work with most checkout software, including Thrivecart, Samcart, Kajabi, etc.

**Thank you for inspiring this challenge, Lizzy Goddard, who taught me about Get it Done Weeks.

FREQUENTLY ASKED QUESTIONS

Can I participate in this GIDW with no website?

This tripwire challenge is specifically designed for those who already have an active website with at least 1 way for people to join your email list. If you’re brand new and need help starting from scratch, consider our Launch Lab membership.

What if I don’t have a lead magnet set up yet?

All you need to set up your tripwire is a way for people to join your email list — it doesn’t have to be a lead magnet, though those tend to convert better in my experience.

What if I don’t have anything to sell?

I bet you actually do. On the live calls, I’ll show you how to turn content you’ve already created into a low-ticket, high-value product you can use for your tripwire offer.

Do I need to be tech-savvy to implement these strategies?

Not at all. We provide step-by-step instructions and support for all tech levels. Plus, if you use Kartra, you can import our Tripwire Funnel template directly into your account in the click of a button.

What if I’m already an MBA client?

Then you don’t need to buy this. We will be emailing you shortly with details for how to participate in this challenge for free as a thank you!

How long will I have access to the course?

You’ll enjoy lifetime access to the course materials, so you can revisit the lessons and update your strategies anytime.

Come on. What’s so great about tripwires?

Let me count the ways!

You can start making sales before you have a big email list.
Tripwires ensure you achieve that first sale faster than ever.
Tripwires easily offset your ad spend.
Tripwires ensure you’re growing a list of buyers.
Tripwires create momentum, encouraging a culture of purchasing among new subscribers.
Tripwires provide an opportunity for instant customer feedback, helping you refine your offers and marketing strategies quickly.
Tripwires help segment your audience, identifying the most engaged and potentially profitable customers early in their journey.

And I could go on and on and on…

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